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Lunchboxing.com : Global Marketing Solutions
Coleman: Part 1 
by devon lester murphy As you may or may not have heard, Lunchboxing.com has made the very well-informed (we're talking analysts up the WIZDANG!) decision to branch slightly away from a strictly content-driven website and begin offering an unparalleled suite of tools and solutions as part of Lubo B2B Enterprises. One example of our new direction is our brow-raising Global Marketing Solutions package. We feel we can offer any number of business, both online and on-the-ground, a full range of services to meet their marketing needs - including, but not limited to, print and online advertising. Since we are just in the beginning stages of establishing a name for Lunchboxing in this industry, we have decided to begin soliciting well-known or highly regarded companies with marketing approaches we are certain would do wonders for their business. Below you will find the initial back-and-forth email communication between myself, Devon Lester Murphy, and the well known producer of camping-related merchandise, Coleman. We are sure you will agree — our success is imminent. From: devon lester murphy Sent: Thursday, January 15, 2004 9:41 PM To: Coleman General Address Subject: A Question About Coleman Advertising Hello, I'm fairly certain this isn't the correct email address for inquiries of this nature, but it was the only address I was able to find on the Coleman Website. Basically, I unintentionally came up with what I think is a very entertaining idea for a commercial for Coleman Coolers, and I was hoping I might be able to contact someone about it. I'm not a professional in advertising or anything of that stort, (I work in the education field and do some writing on the side) and I don't make a habit out of soliciting ideas of mine. It just so happens that this is one idea I came up with, and it's specifically for Coleman Coolers -- and I think it's pretty good. I don't know if Coleman handles their own advertising, or if you use an agency of some sort. But, any clue as to who I could communicate with about this would be very appreciated. Thanks a lot, and I hope to hear back from you soon. All the best, Devon Lester Murphy From: "Coleman McAdguy" To: "'devon lester murphy'" Subject: Coleman Idea Date: Mon, 19 Jan 2004 10:27:13 -0600 Hello Devon, My name is Coleman McAdguy and I work for the Somead Agency. We handle Coleman's advertising and I had your email message about a cooler idea forwarded to me from Coleman. If you wouldn't mind writing up a brief description of your idea for me so I can forward it to our Creative Director and then we will give you a call to discuss if necessary. Thanks for your interest in Coleman and we look forward to hearing your idea. Coleman McAdguy Somead Agency From: devon lester murphy Sent: Thursday, January 22, 2004 11:04 PM To: Coleman McAdguy Subject: Re: Coleman Idea Hi Coleman, Thanks a lot for writing me back. Sorry it took me a few days to get back to you, I've been really swamped on the work front this week. My idea for the Coleman Coolers advertisements stems from a conversation I had with a friend of mine wherein we made the connection between Coleman Coolers and once child-star, now ambassador of kitsch, Gary Coleman. While the thought of there being any non-ridiculous connection between the two seemed implausible at first, after it bounced around in my head for a while I came up with a few ideas that I thought would make really funny (and, who knows, possibly even useable) commercials. That being said, below you'll find two brief synopses for commercials revolving around the idea that Gary Coleman could literally fit inside a Coleman Cooler. Thanks again for getting in touch with me. I'd love to hear how these ideas are received. All the best, Devon Lester Murphy Contact Info: email: devon@devilsmurf.com --------------- The Party A house party is in full-swing -- loud music, dancing, drinking, flirting, etc. Two young men enter the front door of the house, each manning one side of a large Coleman cooler. As they weave their way through the revelry, they are greeting with celebration and excitement. "Coleman!" "Make way for the Coleman!" "Coleman's in the house!" The two men find a good spot to rest the cooler, and set it on the ground. A crowd surrounds the Coleman and they begin to chant: "Coleman, Coleman, Coleman!" The two carriers look at one another and nod approvingly, then remove the cooler's lid. The music stops, and the one and only Gary Coleman stands up from inside the cooler with a couple of beers in each hand and says, "Did somebody call for a Coleman?" The crowd erupts and party kicks into high gear. Gary Coleman, now a part of the festivities says, "It's not a party without Coleman." ---------------- The Excavation A subtitle informs us that it is the year 2319. What once may have been Earth is now wasteland of rubble and smoke. The only activity is that of aliens excavating the grounds. A commander alien walks back and forth across the landscape, surveying his workers. A few aliens dig by hand, using shovel-like devices, while a large machine works in the background. In a subtitled alien language he commands his workers to "Keep digging." From a distance, a pair of aliens call to their leader, "Commander, we have found something." The commander joins them as they pull a large, dirt-covered object from the ruins. The commander brushes it off, revealing a red Coleman cooler beneath the debris. "What is it?" one of the workers asks. "Worthless piece of human garbage," the Commander replies. Suddenly, the lid of the cooler is knocked open. Gary Coleman stands up from inside it and says, "What you talkin' about, alien? Coleman keeps it fresh!" In the last shot, Gary Coleman sits with a small group of aliens, all of them holding beers in their hands. Gary looks to his new friends and says, "Hey, has anybody seen Webster?" From: "Coleman McAdguy" To: "'devon lester murphy'" Subject: RE: Coleman Idea Date: Fri, 23 Jan 2004 09:47:38 -0600 Hey Devon, Thanks for the ideas. I have passed them onto our creative director here. Unfortunately, coolers are not a point of emphasis for the 2004 advertising campaign, but we will keep your ideas on file and let you know if something changes in the future. Thanks again for your interest in Coleman products and check out Coleman's latest product, the Hot Water on Demand. Heats cold water to steaming hot in 5 seconds. Really cool for camping. Just to go www.coleman.com and if you decide to buy on before Jan. 31st enter this promo code, HWD25, when checking out and you get $25 off your order. Take care Coleman McAdguy Industry Professional Somead Agency |
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