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Hotels on the Horizon

by jason betrue, jamie flam, and chris weisbart

When Los Angeles based hotelier Tommy Hull opened The El Rancho Hotel in Las Vegas for $425,000 dollars in 1941, there was no indication that it would be anything more than a stop-over for travellers commuting between Los Angeles and Salt Lake City. Still, the 63 room "resort" was built complete with swimming pool, small casino, badminton courts, and a live stage revue to attract out of the way visitors. Within a year it was booked non-stop. But despite offering attractions that have become standard fare for the modern Vegas hotel, it was something else that brought people hundreds of miles to the scorching desert for vacationing: a THEME. Seen from miles away with its signature neon-lit Windmill, the El Rancho offered its visitors a new world; a world that offered a new life. With Yosemite style cabins, operating riding stables, and the 24 Hour "Stagecoach Steakhouse" famous for its Chuck Wagon Buffet, visitors to the El Rancho were taken back to the simple Ranch life of a century prior. Other investors caught on quick, and themes quickly became par for the course.

Most of the earliest hotels had Old West, Desert, and Tropical themes until The Alladin and Caesars Palace opened in 1966, taking the theme hotel to the next plateau. The 1970's and 1980's gave birth to Circus Circus, O'Sheas, and The Imperial Palace, but it wasn't until the 90's that the theme hotel's presence became inescapable. From the Egyptian inspired Luxor, the sea faring motif of Treasure Island, and the luxuriously tropical Mirage, to the awe inspiring size and detail of New York, New York, Paris, and Bellagio, Las Vegas has seen an incarnation of every Earthly continent in the last 50 years. But what does the future hold for Sin City? We here at lunchboxing are proud to bring you the latest from Las Vegas' most creative minds. So prepare to enter another dimension as we take you on a vacation through LUBO's Guide to Hotels on the Horizon.



Vegas, 90210
Television producer extraordinaire Aaron Spelling will finally be tapping into the lucrative field of hotel ownership, but his first venture will be anything but a Fantasy Island. Spelling's original idea, to build a resort on the success of this 1970's television series was thrown out when he couldn't decide between "Montalban" or "Villechaize" for his resorts' name. Instead, he decided to go with his successful high school drama series Beverly Hills, 90210 as the platform for his venture. Attractions include the Jason Priestly Sideburn Climbing Wall (pictured), the James Eckhart Business Conference Room, Joe E. Tata's T.T. Club, and Emily Valentine's BBQ Fire Pit and Jazz Club (featuring house band The Heights). The Peach Pit After Dark Night Club dj'd by ever-unemployed Brian Austin Green and his cadre of affluent white rapper friends who still ride on his 90210 coattails, is sure to get you dancin', especially when he breaks out his ever popular Brian Austin Green Man Group (pictured) later in the evening. Make sure to take the people-mover from the strip to the casino, where you can hear Luke Perry's seductive gravel welcoming you from the sound systems hidden in the ceilings. And for all you sex lovers out there, drop by "The Cafeteria", where you and you friends select four members of the opposite sex and swap partners all night long, just like the 90210 gang!


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Peasantville
The most realistic Dark Ages themed hotel/casino in Vegas. Featuring the Bubonic Buffet, The Leech Lounge, Ye Bloodletting Bar, The Awkward Man-Servant Sex Show, and The Crazy Old Haggard Lady Who Curses The King Shopping Center. Rooms are guaranteed rat infested, and be sure to enter the Enchanted Forest, where you WILL get robbed (and possibly sodomized). Authentic lepers work the floor and serve your cocktails (Floating digits in ale included in price).



Vegas Indian Casino
Finally the excitment of an Indian Casino, in Las Vegas! Complete with musty odor and depressing clientele, what better way to celebrate the heart wrenching struggle and fierce determination of this nation's indigenous peoples than to GAMBLE GAMBLE GAMBLE! Shitty snack bar, shitty stage for performers that appeal to seniors, and 8 story RV parking lot make this a popular destination. Pay only $1.00 to play a hand of blackjack at this "Four Star" establishment.

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